FERRARI LUCE: €550,000, 1,050 HP, DESIGNED BY JONY IVE — MONTEZEMOLO COLLAPSES ON SIGHT, CARRIED OUT ON A STRETCHER BY FOUR PIT STOP ENGINEERS
Ferrari unveiled its first electric supercar while traditionalists across Italy collectively experienced spiritual damage.
Unveiled in Rome on May 25th, 2026, exactly 79 years after Ferrari's first ever victory. Coincidence or marketing? Yes.
Ferrari has revealed its first ever electric car. It's called Luce, has five seats, four doors, four motors, and a design by Apple's former chief aesthete — which explains why it has no buttons and costs as much as three apartments in Milan.
CEO Vigna clarified that “electrification is not an end but a means to performance,” a sentence that probably required three months of communications consulting to avoid saying “the European regulators made us do it.”
Upon seeing the unveiling, Luca di Montezemolo reportedly lost consciousness and had to be removed from the premises on a stretcher by four pit stop engineers, who completed the operation in 2.3 seconds — the only Ferrari record broken that evening.
He is currently in stable condition. The prognosis for his relationship with Maranello is less clear.
Starting price: €550,000. Orders are already open. The waiting list is already closed. You are not on it.